2017 World of Words Tour: #1 NZ BIZ FIZZ
Mar 2017 LOGS #1:
MR GRUMPY’S NZ BIZ FIZZ
Air New Zealand has created a cheeky corporate image for
itself. Its recent TV campaign in Australia features a wise-cracking Goose
praising the comfort of its long-haul aircraft, especially in Business Class
where among other things you score a fluffy mattress - presumably stuffed with
Goose feathers - for your International flight. It waddles up and down the
aisles between the seats as if passengers won’t for a moment be disturbed by a
talking goose spruiking the airline. Given the pristine whiteness of the fluffy
mattress the Goose has been toilet-trained.
Will Aussies give a Duck for a Goose? |
The base and humorous tone of these ads was attractive to me – I’m Australian and therefore expected to be a low-level rebel who doesn’t care for management or authority of any kind. This is a most erroneous belief to hang on to at my age. Life has taught me I am not a rebel, I’m only grumpy. I get grumpy or ‘moodily cross’ as the thesaurus has it, when I realise I’ve been tripped up by my own gullibility once again. More of that in a moment.
In the last few years I’d flown in the wide-seated
pointy-end only twice before my irrepressible love of luxury quickly brought me
to accept Business Class as the normal way to fly. For decades I’d say “I can’t
afford to pay Business Class fares but what would I rather do, go Economy
Class or not go at all?” With the
justification of a martyr hauling a load of guilt in his cabin bag I suffered the
pain and frustration of being a member of cattle class. Then I flew with
Singapore Airlines Business, had my epiphany, and now keep my mouth shut except
when I’m writing this blog.
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Butt what?
At bottom, Business Class is not about the ‘Vibe’. It’s about the
Seat. Without a well-designed seat, you got plenty o’nothin’ but hours of
discomfort. I asked myself what happens to the thousands of plane seats that
become superseded every year. This is the kind of speculation I indulge in when
I run out of imagination after 10 hours in the air.
The internet tells me that when commercial aircraft reach the end of their
working life they aren't just shuffled off to a retirement home in the Arizona
desert or squeezed to death in giant industrial compactors. Aircraft recycling
is the process of harvesting parts and materials from end-of-life aircraft, and
there are specialist recyclers around the world that do nothing but buy and
break up decommissioned aircraft, selling off components until all that remains
is a bare carcass. This process is known as value extraction. Only then
do the remaining bits get transformed into bottle caps and souvenirs. If
aircraft were Terminators, they would be supply enough bits of the T100 model
to animate at least 15 sequels, with reconfigured bits of Schwarzenegger
playing ever-diminishing roles.
The aviation industry has discovered the dollar value of recycling, and
prioritises reusable items in the design of new aircraft. An older model Boeing
747 can be recycled up to 50%; and of an Airbus A320, only about 5 per cent of
its components are left after dismantling finishes. Easily removed components
such as galley carts, overhead bins and seats are the first to go. The fire
retardant properties of aircraft seats breaks down after a while which renders
them unsafe and illegal for further use in aircraft, so many end up on ebay and
find retirement in an aficionado’s lounge room or man cave, although some are
repurposed in more creative ways. Seats from superseded Finnair aircraft have
ended up as passenger seating in Finnish Red Cross vehicles (I presume the
drop-down oxygen-masks are included).
A 1988 Qantas first-class seat can be yours to keep. Photo: ebay |
You can pick up leather seats from the defunct Australian
airline Ansett for AU$1000 (and it has the residual thrill of channeling the spirit of
roughly 75,000 bums which have graced that cowskin before you). If this
idea gets its hooks into you, why not buy an illuminating "fasten
seatbelt" sign or a trio of economy class seats on the cheap?
Sit on it
Serious collectors will find other items from the
aircraft recycling catalogue are far more expensive. A set of second-hand
landing gear for a Boeing 747 will set you back around $US300,000. A modern jet
engine in good condition with full documentation is worth millions to the right
buyer. Some are rented out with an asking price of around $US20,000 per month. More
likely however, such big ticket items are worth even more broken up and sold as
parts to satisfy constant industry demand for components. In some cases an individual
component might see service in multiple aircraft before it reaches the end of
its working life.
Auckland check-in feels like this, only purpler. |
This kind of day-dreaming does not prepare me for Air New Zealand’s Business Class check-in lounge at Auckland Airport. Its design is less ‘the shock of the new’ but more of the ‘the tasteless, updated’. It looks and feels like a set designer’s parody from the first episode of Star Trek seen in 1966. Individual passengers are ushered into a large purple-and-white room where softly-spoken attendants borrowed from 2001: A Space Odyssey process you and wave your bags away as if they are spare corpses at a funeral home. The walls feature panels of glass framed at illogical angles and in unrelated pastel shades last seen in the 1955 Laminex catalogue. Your bags undergo unspeakable Customs rituals behind an opaque glass wall while you are beamed politely towards your aircraft.
When I travel these days I don’t expect a sci-fi adventure
or the rigours of pioneering. I don’t expect physical and mental challenges or
a sense of achievement. I don’t expect to be stuck in the ice or be stranded at
twenty thousand feet without oxygen or face a herd of stampeding Wildebeests.
When I fly Business class I do expect to be made physically comfortable, and
that includes good quality food and considerate, proactive service during
flight.
Perhaps I’ll never learn, because I accepted what the
Airline told me: after the Sydney-Auckland-Buenos Aires will deliver a
transcendent life-changing experience during the 12 hours between airports. My
every need, and especially my need for luxurious comfort will be orgasmically
satisfied. At the gate lounge I avert my eyes from the queue of po-faced
passengers at the Economy desk. As a Business Class passenger you are expected
to ignore the hostility radiating from the back end of the plane.
‘The Slot’ (photo by Air NZ)
The shape of the seat space is tailored to non-terrestrial passengers.
I am shown to my seat. Wait - is this a seat? It’s more of a
padded open-ended coffin-shaped slot set at 60 degrees from the long axis of
the plane. My back faces the window. All
the seats deny their occupiers a view. You have to be pretty blasé to not want
to see out the window! At the aisle end of your slot is a padded tractor seat
to put your feet under and to get in your way when you stand up. As the flippant
‘video tour of your seat’ shows, you can put the hard word on pretty blonde
passengers and invite them to sit on the tractor seat and spend time with you.
On the walls of your slot, illuminated buttons control
various actions of your seat. They have unintelligible icons on them to tell
you what they are. Other important features, like the plugholes for your
headphones, are not illuminated or signed at all. To ask help from a attendant to
find such a basic thing as a headphone hole is humiliating and means that they have control over you, not the other way round. And when I
do connect the ‘phones and start a movie, it is interrupted on a random but
regular basis for ‘important announcements’ that all travellers know by heart…but
the sound quality is excellent.
At our first stop, New Zealand Immigration and Customs re-check
my bags, my shoes and my toiletries for germ warfare weapons and communicable
diseases. An hour out of Auckland, my Seat Slot has given up several more of its
secrets. By experience I learn that the TV screen swings out of the slot wall
and cleans everything off your tray table…unless you swing it 180 degrees
against the wall and then pull your
table up and out.
Time for bed. The attendant stops me trying any other
buttons by smiling pityingly and fussing over the mattress hidden behind the
seat. My fellow passengers wear bemused expressions like mine. The good news is
the sleeping pad is actually comfortable. Perhaps they pulled all the feathers
out of their pet Goose’s ass and put them in the mattress. The two pillows are
just right, soft but plump. I can’t feel any seat grooves under me. I try to
stretch out, and it’s not too bad. I’m 6’2” and must bend at the ankles, knees
and hips to fit the slot but it’s relatively comfortable.
The slot is not like your own little private room, as they
suggest, but a narrow gutter that you must fit into. You have no window,
remember, so all you see is your TV screen, the reading material you have
chosen, or a view of several pairs of feet sticking from the ends of the slots
facing you. The ‘amenities pack’ they give to us privileged passengers contains
a pair of cabin socks in a startling burgundy-and-grey harlequin pattern and
may well be part of the sense of fun the airline is touting but which are as
humiliating as the headphone plug-holes. There is an old joke about New Zealand
women who wear socks with their thongs, and I suspect these are the socks.
Food? Wine? Acceptable but forgettable, nothing noteworthy.
The wine list is limited and predictable. No serious complaints, only a shrug.
At the eleventh hour (traditionally the last opportunity to
bare your soul or make a will) I realise I have slept for an hour or three. Up
to that point I reckoned I’d never slept more than an hour in any plane seat in
any Airline. Air New Zealand had achieved what I believed impossible: created
an environment in which I could sleep. Once I am able to return to my normal
spinal shape – more or less a straight line instead of the pod-induced “S”, I am
grateful. I totter over to a window and look out into a world I hadn’t seen
during my flight. I can walk again and am ready for some sympathetic nursing
from the smiling attendant, who clearly has ‘caring training’.
The Drum
Air New Zealand’s Business Class is a quality product,
although some details have been overlooked and they didn’t take the opportunity
to win my repeat business very seriously. Despite the barely human environment in
the ‘Slot’, I was able to sleep. I give Air New Zealand serious points for
this, with a proviso: calling you by your first name is nice recognition, yet an
emphasis on consistent excellence would mean more to me than consistent
‘personality’. On a long flight the jokey banter wears thin, especially as you
are expected to join in for the entire flight. The airline would have done
better to help me drop off to sleep by leaving me enough alone-time to get my
bodily systems to shut down.
And I’d sure like to plant one
of my Nikes up that Goose’s posterior orifice.
ooooops
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